STORYTELLING + PR STRATEGY = SUCCESS
Crafting compelling stories isn't easy because
no one buys features
everyone buys benefits.
people wants to know how your produces or service will make their life life better.
And stories help in showing how product and services actually delivers real world benefits.
Features are only important if they directly delivers benefits.
Great content need more than features and telling stories that helps the audience visualize those benefits, because they want to know how you are going to help them.
Story show the audience how life could be better if they buy from us.
Our content needs to answer questions, solve problem and make their life easier. story telling is a powerful means of achieving this goals.
ours is to craft stories so compelling customers wants to spend money on us.
Every great story starts with an angle. An angle is the main point of our content and to create a strong angle we must have
🔹a unique perspective
🔹a clear focus
🔹relevancy to a target audience.
And a good example of a great angle story is
I LOST MY FAVORITE LINKEDIN PAGE BECAUSE I TRUSTED THE INTERNET TO KEEP TRACK OF IT. it's easy to lose things on the internet if you forget about it.
I also craft better content by understanding the 5 W's of
🔹 what happened or will happen
🔹 who made it happen
🔹 when did it happen
🔹 where did it happen
🔹 why did it happen.
Good journalism tells a complete story without wasted words as well as my content.
it's comprehensive and doesn't leave out on any important details.
I am Chukwuyere Elizabeth and i only create a content that needs to tell your story. I don't just tell what i do, i show what i do and this is who I am
I AM A JOURNALIST WRITER.
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