HOW TO USE STORYTELLING FOR EFFECTIVE CONTENT MARKETING
Storytelling started way back! I discovered that today.
I was surprised to discover that literature was in existence way before William Shakespeare lived. It was cherished before Wole Soyinka made exploits. It has been an interesting form of narrative for our generation. We are currently enjoying its scope.
I was going through a piece earlier, and the author made reference to a first-century Jewish leader, Jesus, speaking in parables. I was astounded. I know there is only one way to parable—stories.
I discovered that one way Jesus captured the hearts of his followers was through storytelling. People have loved listening to stories way before folklore and fairytales came into existence. Not only that, the early apostles captured the hearts of their many followers by telling stories of the messiah’s great exploits. That intrigued and piqued their interest in knowing more about this religious figure, and voila! They became followers.
Now to you, dear writer: It is impressive to see that storytelling does not start with us, and trust me, it won’t end with us.
The storytelling technique is a fascinating way to capture the hearts of your audience. You won’t just capture their attention; they will be drawn to your content page, and there you have it, new followers will be attracted to your wall. Want to know how? Carry on.
The majority of social media users are humans, although we have robots too. An estimation made in 2022 reveals 45% of Instagram accounts, 15% of Twitter accounts, and 5% of Facebook accounts are automated, designed to imitate real people. But that’s not my point. We have more humans navigating social media than robots which is a good thing. One thing is generic to humans: we have empathy.
Humans love stories. We love folklore. We love to live in the fantasy of its existence. We love to feel and relate. And you know what? It’s everyone’s weakness. We all have this tinge of empathy in us, no matter how little. As a creator, the best way to leverage that to the fullest is by making our audience feel vicarious. There is only one way to achieve that: crafting an intriguing piece. If your story is captivating, your readers cannot beat the vicarious feeling.
To achieve that, craft compelling hooks to capture their attention, give them some teasers to carry on, tell your tale, squash your goals right there, and lastly, give them a task to perform. There you have it—mission accomplished.
Easy yet tricky, right? Well, there is a process to accomplish that. Effective processes are required for amazing results. How to use storytelling for effective content marketing. Let’s delve right in.
1. Share relatable anecdotes in your hook. As a writer, you are automatically a surrealist. A surrealist is one who makes imaginations synonymous with reality. A surrealist crafts stories with an intense belief in reality. You can achieve that with captivating descriptions.
Back to your writing desk. If you want to capture the hearts of your audience at first glance, start by sharing relatable stories. They might be borne out of mere imagination, but they don’t sound ridiculous. Make your reader live in it.
Crafting stories that look surreal makes your content unique. Stories can be from personal experiences, which is common and preferable. They can also be from the experiences of others. If at all you want to make something of your fantasy, you can share fictional stories, but indicate so. It is crucial to have the trust of your audience. You don’t want them to find out you painted a fiction story as non-fiction, so do the needful.
2. Dish out some teasers.
Read the full piece on Enny’s Cambro through this link.
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